Service Design
Improve services with Service Design, from understanding customers to designing every touchpoint
About this workshop
A workshop that helps your team see the service as a whole system, from the customer's in-store experience to back-of-house processes, using Service Design tools like the Customer Journey Map and Service Blueprint to find what to improve and design better services.
What you'll learn
Workshop content
What is Service Design
Principles, how it differs from UX, and real examples
Understand customers and stakeholders
Research, Stakeholder Maps and Personas
Customer Journey Map
See the customer experience at every Touchpoint
Service Blueprint
Connect the front stage to back-stage processes
Design and test services
Create new service concepts, test and present them
Who it's for
Service and Customer Experience (CX) teamsExecutives and team leads who run servicesDesigners who want to expand from UX into service designWhat to prepare
No prior experience neededReady to work in groupsA service or organizational challenge you'd like to practice with (if any)Instructors
Okuzero Team
Instructor team · Okuzero Studio
Designers, Developers and Product people from Okuzero Studio who design and build digital products for real clients, teaching from real work experience in every class.